Monday, October 31, 2011

Would you recommend the $10 price increase?

ACCOUNTING

Multiple Choice

LeBlanc Lighting manufactures table lamps and is considering raising the price by $10 a unit for the coming year. With a $10 price increase, demand is expected to fall by 2,000 units.



Currently Projected

Demand 20,000 units 18,000 units

Selling price $150 $160

Variable costs per unit $100 $100



Would you recommend the $10 price increase?

a. No, because demand decreased.

b. No, because the selling price increases.

c Yes, because contribution margin per unit increases.

d. Yes, because operating income increases.

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