The product strategy in which companies first determine the price at which they can sell a new product and then design a product that can be produced

ACCOUNTING

Multiple Choice

The product strategy in which companies first determine the price at which they can sell a new product and then design a product that can be produced at a low enough cost to provide adequate operating income is referred to as

a. cost-plus pricing.

b. target costing.

c. kaizen costing.

d. full costing.

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