Multiple Choice
The return on investment is usually considered the most popular approach to incorporating the investment base into a performance measure because
a. it blends all the ingredients of profitability into a single percentage.
b. once determined, there is no need to use it with other measures of performance.
c. it is similar to the company's price earnings ratio in that a corporation's return on investment appears every day in The Wall Street Journal.
d. of both (a) and (c).
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